About Us

Established in Northern Ontario

KROK’IN IT is a Northern Ontario based business bringing fun, colour, and personality to every step. We offer playful shoe charms for all ages, from kids to grandparents, for anyone who wants to show off their style and make their footwear uniquely their own.

KROK’IN IT has been all over Ontario, bringing fun to festivals and tournaments across the province. Now KROK’IN IT is coming to you – coast to coast across Canada – spreading smiles one step at a time with fun, friendly style you can wear every day.

Our Mission

At KROK’IN IT, we believe fun should be affordable. That’s why our shoe charms start at just $1, making it easy to mix, match, and collect your favourites without breaking the bank.

Whether you’re adding a pop of personality, showing off your interests, or putting together the perfect gift, our goal is simple: make it easy for everyone to express themselves in a fun, creative, and budget-friendly way.

Show off your Style!

Our charms are designed to help you express your personality, mix up your style, and make every pair uniquely yours.

Fun for Everyone

Our charms are made for all ages and styles, with something for everyone from playful and cute to bold and unique.

Affordable Style

Starting at just $1, our charms make it easy to build your collection, switch up your look, and have fun without overspending.

Made to Stand Out

Each charm is chosen to help you personalize your footwear and show off what makes you unique.